Jennifer Wells I'm a senior. Save my name, email, and website in this browser for the next time I comment. September 11, 2022 by Rosamie. What Are Wine Gums? By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. "She understands the game and gets on with it. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. While Kim created the wine, Erica managed the business. Ask a Beer Pro: What Makes Hazy IPAs Hazy? He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. New Zealand wine is having a moment just ask the VinePair team. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 What happens when your name is your brand, and then you sell it? Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. sales tax. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Find it at Costco, Trader Joes, or on Vivino. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. It was expected that the taste would be sweet, but it was not. And What Does it Taste Like? The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. $19.99. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. You must be of legal drinking age to enter this site. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. J.S.W. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Natalie MacLean offers North America's most popular online wine and food pairing classes. But the Crawfords were biding their time. It was a time when the industry was very, very loose, Kim says now. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Who is Kim Crawford wine named after? Pinot gris is a really delicate grape, Crawford said. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. We were very focused, between the two of us. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. There is a U.S. Representative named Andrew S. Clyde. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . And this wine delivers all those qualities, and more, like a good price. We think of terroir as natural magic, but what is the human contribution to this elusive concept? In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. Best 50 Wines Announced at Worlds Biggest Wine Awards. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. Im hoping weve got the balance right here.. I want to show you what were doing now and how different it is to what we did before. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. Clear cool nights from ocean breezes keep acid levels high in the grapes. That was the simple business plan for Kim Crawford Wines. Its a little bit more in the Old World style.. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Since then, it has gained a cult-like following here in the States. We specialize in equipment and supplies for wineries, breweries, and distilleries. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). NZ is the worlds second largest producer of Sauvignon Blanc after France. Expanding the estate is all about the kids. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. Hopefully, Ill be good enough one day.. No wine tool? What happens at the end of the bells of St Mary? The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. It was all they had. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. Dont sweat it. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Joan Crawford's great granddaughter? Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. We support the fight against underage drinking and drunk driving. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. Please enjoy our wines responsibly. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. Kim Crawford Rose 4pk-250ml Cans. I anticipated that the taste should be sweet, given the fragrance. The label under Ericas management grew quickly and profitably. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. Please reload the page and try again. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. The Brand Went From Zero To 5000 Real Quick. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. He says no. 2014 - 2023 VinePair Inc. Made In NYC. Kim Crawford Sauvignon Blanc cost $13.99. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. This Sauvignon Blanc is a consistently flavorful wine. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). please see, Constellation Sells Budget Wine Brands to Gallo. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. This is 'The Faces Behind Your Wine.' #TFBYW. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. Who played Barbra Streisands husband in Prince of Tides? You might want to buy a vineyard, but its very difficult.. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. New Zealand. Learn how your comment data is processed. CELLAR: Two years with confidence. $13.49 + CRV . Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. There is reason for her excitement. But here, you say, What on earth is that?. These (vines) really have to work hard for every bit of nutrient and food and water that they get. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Who owns Loveblock wine? Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. We support the fight against underage drinking and drunk driving. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. The wine would pair well with shellfish, pork, and shrimp and grits. Kim Crawford followed his heart. Does that matter? The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. Choosing a selection results in a full page refresh. Are there any movies about Dr Jekyll and Mr Hyde? He describes Crawford as a very good technical winemaker. Add to Cart. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. Kim Crawford wines are sold in more than 50 countries around the world. The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. 30: https://youtu.be/ien8748Xk5k. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Who is US Representative for Gainesville Georgia? Restaurant: https://youtu.be/keZjocCURCo Who was the only black actor on The Andy Griffith Show? Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Can you Mix Red and White Wine? 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Delivery Available. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. "People were skeptical about Kim and the brand carried his name. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). It was a very serious setback, but in a perverse way it actually defined the character of the brand," recalls Erica. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Who is the famous singer in Game of Thrones? One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. 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